Career Transition Campaign Strategy

A complete campaign encompasses 3 phases and over 30 distinct action items. Following a focused strategy allows for the greatest opportunity that the best possible career position is landed as quickly as possible. 

Phase One: Campaign Prep

Career Assessment

• Evaluation of past
• Understanding of present strengths & preferences
• Set goals for future & continuation of career
• Salary Research

Resume Creation 

• Product brochure: Marketing/advertising piece
• Create future expectation based on past performance
• Post resume on major & niche career sites: Billboard advertising
• Cover Letter Template

Activity Strategy

• Game Plan for 3 Targets of Marketplace Communication
• Networking plan to get your Most Valuable 12 Career Confidants to work on your behalf
• Career Next Step Game Plan
• 36 Second Career Presentation
• Record keeping system implementation

Phase Two: Marketplace Communication

Networking - Most Valuable 12

• Who Are Your Most Valuable 12?
• Selecting Your Most Valuable 12 Roster
• Meet with MV12 and share Career Next Step Game Plan
• Follow up on Referrals and contact References
• Keep MV12 updated

Approach Target Companies - Target 12

• Who Are Your Target 12?
• Market Research of Target industries/companies
• Uncover hiring decision-making contacts at Target 12
• Email Resume directly to Target 12 decision-making contacts & phone follow-up
• Select 2nd Target 12, research & contact

Electronic Direct Mail - Target 12,000

• Who Are Your Target 12,000?
• Email Resume to initial Target 100 companies
• DO NOT phone follow-up with Target 12,000

What About Job Postings and Recruiters?

• DO NOT respond to Job Postings
• Are you the True Customer for a Recruiter?

Phase Three: Closing The Deal

Interviewing

• Adopt Networking Attitude during Interviews for greatest success
• Interview strategy & preparation
• Interview debrief & follow-up strategy

Job Offer Evaluation & Negotiation Strategy

• Receiving the Job Offer
• Item by item evaluation & prioritization
• Organized plan for negotiation

Resignation From Current Position

• Resignation and Counter offer issues
• Update networking contacts on new position